Sarah is a highly accomplished professional with a first-class business degree and extensive experience in managing businesses across various sectors.
In 2009, she founded Women Who Count (WWC), a practice that has earned multiple awards for its exceptional services. Serving as the CEO of the Institute of Accountants and Bookkeepers (IAB) and the IAB Group, Sarah is committed to empowering finance professionals through education and fostering business development support to ensure top-notch service for business owners.
Sarah’s dedication to education extends to her clients, as she believes skilled finance professionals can profoundly impact small business owners by providing invaluable financial insights. Actively involved in lobbying efforts and HMRC consultations, Sarah advocates for positive change within the finance community, supporting both finance professionals and business owners alike.
With her approachable demeanour and unwavering dedication, Sarah is a driving force in empowering her clients and colleagues to achieve success.
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